Bondi Beer Named Official Beer Partner of the California Legion
California Legion is proud to announce its new partnership with Bondi Australian Beer as the team’s Official Beer Partner, uniting bold flavor, high energy, and a shared mission to make every matchday moment bigger, louder, and unforgettable across the state of California.
Fresh off a statement home victory against the Seattle Seawolves - one of the league’s founding teams and two-time champions - the Legion are building momentum with a strong 2–1 start to the season. Now, with 'Bondi' joining the journey, that energy is set to extend far beyond the pitch.
This partnership isn’t just about what happens on the field—it’s about representing California. The Legion are proudly repping the state from coast to capital, bringing top-tier rugby to fans across multiple markets, and Bondi is right there with them. From San Diego to the Bay Area to Sacramento, this collaboration celebrates the spirit, diversity, and passion of California sports culture.
"We are delighted to have Bondi on board, and we know they are big backers of Rugby here in the US." said CEO Adam Freier
"We have already seen an overwhelming positive response in our opening matches with our fans passion for Legion, as well as a cold can of Bondi, so it is the perfect partnership, from the stands, to the sheds for a shoey."
And for fans across the state, it’s not just something to watch - it’s something to taste. Bondi Beer will be served at every home match throughout the Legion’s statewide tour, giving supporters everywhere a chance to be part of the experience.
With two more major matchups on the horizon, the energy is only building with the May 16 Match vs. Chicago Hounds at St. Mary’s Stadium in the Bay Area, followed by the Legion's
May 24 vs. Old Glory DC at Heart Health Park in Sacramento.
This partnership is built on a simple idea: amplify everything. Louder crowds. Colder beers. And just the right amount of chaos, in the best way.
"Legion doesn’t follow the script — they rewrite it" said Bondi Brewing Owner, Matt Bruhn.
"That’s our kind of energy. Bondi was born on the beach, built on bold flavor and a bit of chaos, and we back teams that play the same way.
"This partnership is simple: turn it up, bring the crowd with us, and make every moment hit harder - on the field and off it.”
From match-day activations and statewide fan engagement to digital storytelling, Bondi Beer and the Legion will work together to elevate the atmosphere and create moments that fans won’t just watch - but feel.
With the season heating up, this collaboration marks another win for the Legion—both on and off the pitch - and across the entire state they proudly represent.
